Studio-quality campaigns.
Without the studio timelines or budgets

GURU Energy Drink — Energy, Out There

A campaign that places GURU where its energy feels most natural: outdoors, in motion, and close to the action.

The Challenge

Showcase GURU as an energy drink for active lifestyles without falling into the aggressive, high-performance codes often associated with the category.

The goal was to create something energetic and aspirational while keeping the brand grounded in nature, movement and real outdoor moments.

Creative Direction

The campaign follows the product through a day outdoors, from the pause before the effort to the movement itself.

Direct sunlight, rocky landscapes, saturated blue skies and spontaneous gestures create a visual language that feels physical, immediate and alive. The can remains central throughout, while running gear and outdoor details build a world around the product rather than simply placing it in a landscape.

My Role

Creative Direction · Visual Development · Image Creation · Compositing · Retouching · Post-Production

Rocky Mountain Soap — Nature, in Every Detail

A campaign that returns the product to the environment from which its identity is drawn.

The Challenge

Highlight the natural ingredients and handcrafted character of the brand without falling into the familiar visual codes of organic skincare and wellness.

Creative Direction

The soaps are photographed as raw, tactile objects set within damp, mineral landscapes inspired by the Canadian Rockies. Moss, stone, water and filtered light create an immersive world where nature is not simply a backdrop, but an extension of the product itself.

My Role

Creative Direction · Visual Development · Image Creation · Compositing · Retouching

Café Pista — The City, in Motion

A campaign that presents Café Pista as part of Montréal's everyday creative rhythm.

The Challenge

Move beyond traditional coffee imagery and express what makes the brand distinctive: neighborhood culture, movement, community and the energy of the city.

Creative Direction

The campaign follows coffee through quiet moments of movement and transition: a bicycle commute, a jacket left on a chair, a pause on a bench or a notebook beside a window. Direct morning light, urban textures and naturally observed details create a warm editorial world where coffee becomes part of a larger daily ritual.

My Role

Creative Direction · Visual Development · Image Creation · Compositing · Retouching · Post-Production

Nala Care — Made for Real Life

A campaign that brings Nala Care into the intimacy of everyday routines, balancing bold product design with honest, tactile moments of use.

The Challenge

Showcase a natural deodorant in a way that feels contemporary and desirable, without relying on the soft, polished conventions often associated with clean beauty.

Creative Direction

Bold product compositions are paired with close, unfiltered moments of application and everyday care.

Direct flash, natural skin, saturated surfaces and graphic color blocking create an editorial language that feels intimate, confident and distinctly modern.

My Role

Creative Direction · Visual Development · Image Creation · Compositing · Retouching · Post-Production

Bathorium — Ritual, Reframed

A campaign that turns Bathorium's bath ritual into a tactile, sensorial experience built around water, skin and materiality.

The Challenge

Express the soothing, restorative nature of the product without relying on the overly soft or spa-like imagery often associated with bath and body care.

Creative Direction

The product is placed within intimate moments of use, surrounded by water, wet skin, marble and raw stone.

Soft natural light, fluid textures and close compositions create a calm but elevated visual language where the ritual feels physical, immediate and immersive.

My Role

Creative Direction · Visual Development · Image Creation · Compositing · Retouching · Post-Production

Om Organics — Hydration, Made Visible

A campaign built around the tactile qualities of hydration, translating moisture, texture and skin into a clean, sensorial visual language.

The Challenge

Express the effectiveness and natural positioning of the product without relying on the overly soft, botanical codes commonly associated with organic skincare.

The goal was to make hydration feel immediate, physical and desirable.

Creative Direction

The campaign focuses on texture, moisture and contact between skin and product.

Wet surfaces, translucent materials, close-up skin details and direct natural light create a fresh, tactile world where hydration is something you can almost feel. The minimal compositions keep the product at the center while giving the campaign a more editorial and contemporary edge.

My Role

Creative Direction · Visual Development · Image Creation · Compositing · Retouching · Post-Production

Sony — The Present, Filmed Like a Memory

A cinematic relaunch film for a reimagined Discman, blending contemporary Parisian life with the tactile ritual of listening to a CD.

The Challenge

Reintroduce the Discman as a contemporary object without treating it as a nostalgic throwback. The film had to preserve the physical experience of listening to a CD while placing the product naturally within the life of a young generation.

Creative Direction

The film follows a young man through a summer evening in the Paris suburbs, beginning with the intimate ritual of opening the Discman, inserting a CD and pressing play.

As he moves through the city, from the RER station to the train and into the night, the story gradually reveals another presence behind the camera. A final shot on a Sony MiniDV Handycam reveals that his girlfriend has been filming the journey all along. The result is not a journey into the past, but the present filmed like a memory.

My Role

Concept · Creative Direction · Video Generation · Editing · VFX · Compositing · Sound Design

Adidas — Slow City

A cinematic street film following a young man reclaiming his city on a summer evening, with the Adidas Torsion ZX at the center of the movement.

The Challenge

Capture the Torsion ZX within a contemporary street and fashion world, making the shoe feel naturally embedded in the city rather than treating it as a traditional product shot.

Creative Direction

The film follows a young man drifting through the Paris suburbs during golden hour, moving between streets, buildings and familiar urban spaces. The city becomes a space to explore rather than simply pass through, with the Torsion ZX accompanying every step.

Warm evening light, urban textures and a street-fashion aesthetic create a film that feels spontaneous, youthful and distinctly Parisian.

My Role

Concept · Creative Direction · Video Generation · Editing · VFX · Compositing · Sound Design

Lacoste — Play with Instinct

An anthology of five escalating vignettes that brings Lacoste's crocodile to life, revealing the wild instinct beneath the polished world of tennis.

The Challenge

Reinterpret the iconic crocodile beyond its role as a logo, while keeping the refined visual codes of Lacoste and Roland Garros. The idea was to introduce an unexpected sense of danger and chaos into an otherwise controlled, elegant environment.

Creative Direction

The film unfolds through five increasingly surreal moments: a crocodile emerging from the Roland Garros court, a newborn crocodile breaking from a tennis ball, scattered balls rearranging into the Lacoste logo, and an adult crocodile appearing on a concrete rooftop.

Linked through match cuts and driven by a tense electronic score, the vignettes gradually move from the institutional to the instinctive, transforming the crocodile from brand symbol into a living presence. The final stare into camera and abrupt cut to black complete the shift from elegance to controlled chaos.

My Role

Concept · Creative Direction · Video Generation · Editing · VFX · Compositing · Sound Design