Tournage — mise au point sur caméra cinéma

Creative Direction · Visual Campaigns · Film · AI

Visual worlds for brands built to move.

Creative direction and campaign imagery for skincare, wellness, sport and outdoor brands looking to build a stronger, more distinctive visual identity.

Drawing on more than fifteen years of image-making for film and television, I combine creative direction, AI, photography, compositing and post-production to create campaigns that feel coherent from the first image to the last.

Let's talk about your project →

Portrait de Peyo, fondateur de Frenchygraphic

About

For more than fifteen years, I contributed to the creation of visual worlds for international film and television productions.

This work taught me how to build an image down to its smallest details: light, composition, material, perspective, depth and visual continuity.

Today, I apply the same standards to brands.

I create campaigns in which creative direction, imagery, film, artificial intelligence, compositing and post-production work together to form one recognizable world, from the initial concept to the published content.

I never begin with a tool.
I begin with an intention.

Every visual decision follows that intention, so the images do not simply look beautiful individually. Together, they build a strong and recognizable brand identity.

15+ years creating images for international film and television productions.

Experience gained on productions released by

Netflix · Apple TV+ · Disney · Universal · Paramount · Legendary Entertainment · Warner

Portfolio

My projects.

A selection of projects where every detail is designed to tell a story, strengthen an identity, and build a brand.

GURU Energy Drink — campagne outdoor

Creative Direction · Campaign

GURU Energy Drink

An outdoor-driven campaign positioning GURU as natural energy for movement, adventure and life beyond the city.

Direction créative
Creative direction
Développement visuel
Visual development
Compositing
Compositing
Retouche
Retouching

Creative proposal View project

Rocky Mountain Soap — campagne nature

Creative Direction · Campaign

Rocky Mountain Soap

A tactile, organic campaign that places the products within a raw visual world inspired by the landscapes, textures and atmosphere of the Canadian Rockies.

Direction créative
Creative direction
Développement visuel
Visual development
Compositing
Compositing
Retouche
Retouching

Creative proposal View project

Itsnoon — campagne suppléments fonctionnels

Creative Direction · Campaign

Itsnoon

A refined, graphic campaign that treats each gummy as an object of precision, drawing from the visual language of laboratories, professional kitchens and industrial design.

Direction créative
Creative direction
Concept visuel
Visual concept
Compositing
Compositing
Postproduction
Post-production

Creative proposal View project

Café Pista — campagne editoriale urbaine

Creative Direction · Campaign

Café Pista

An editorial campaign capturing Café Pista through Montréal's daily rhythm of coffee, movement and creative life.

Direction créative
Creative direction
Développement visuel
Visual development
Compositing
Compositing
Postproduction
Post-production

Creative proposal View project

Nala Care — campagne soins corporels

Creative Direction · Campaign

Nala Care

A bold, intimate campaign bringing Nala Care into real everyday rituals through graphic color, direct flash and natural skin.

Direction créative
Creative direction
Développement visuel
Visual development
Compositing
Compositing
Retouche
Retouching

Creative proposal View project

Bathorium — campagne rituel du bain

Creative Direction · Campaign

Bathorium

A tactile, sensorial campaign built around water, skin and raw materials to reframe the everyday bath ritual.

Direction créative
Creative direction
Développement visuel
Visual development
Compositing
Compositing
Retouche
Retouching

Creative proposal View project

Om Organics — campagne skincare

Creative Direction · Campaign

Om Organics

A fresh, tactile skincare campaign that makes hydration visible through skin, texture, moisture and light.

Direction créative
Creative direction
Développement visuel
Visual development
Compositing
Compositing
Retouche
Retouching

Creative proposal View project

Services

What I do.

I support brands from idea to final deliverable, designing campaigns where every image answers a clear intention.

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01

Creative direction

Defining the concept, the visual territory, references and graphic language to build a strong identity before production even begins.

+

02

Visual campaigns

Creating premium campaigns blending photography, artificial intelligence and advanced post-production to produce images that are coherent, ambitious, and adapted to every format.

+

03

Video & Content

Reels, social campaigns, ad content and short formats designed to extend the brand's visual world with the same rigor.

Creative direction in practice

Before any production, I define the visual territory: references, palette, light, composition and graphic language. It's the foundation that keeps a campaign coherent across every touchpoint.

Visual campaigns in practice

I produce premium imagery: packshots, editorial visuals and lifestyle scenes, combining photography, AI and advanced post-production for a coherent, adaptable result.

Video & content in practice

Reels, short formats and ad content that extend the brand's world in motion: editing, motion and color grading with the same rigor as stills.

COMING SOON

COMING SOON

Process

A simple method.

Built around one clear direction.

Every project begins by understanding what the brand needs to communicate before deciding how it should look.

From the first references to the final assets, each stage is designed to keep the campaign focused, visually consistent and adaptable across formats.

01

Discovery

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We begin with the brand: its positioning, audience, objectives and current visual language. This stage helps define what the campaign needs to achieve, what already belongs to the brand, and where there is room to create something new.

02

Creative direction

+

The initial insight is translated into a clear creative territory. I define the concept, visual references, composition, lighting, color, materials and overall photographic language before full production begins. The goal is to establish a visual system strong enough to guide every image in the campaign.

03

Production

+

Once the direction is established, I create the key campaign visuals and expand them into the required formats. Depending on the project, production can combine AI image creation, photography, compositing, retouching, motion and video. Each asset is developed as part of the same visual world rather than as an isolated image.

04

Refinement

+

The strongest images are selected and pushed through a detailed post-production process. Composition, product accuracy, texture, light, color and small visual inconsistencies are refined until the entire series feels intentional and cohesive.

05

Delivery

+

Final assets are prepared for the platforms and formats the campaign needs. The result is a consistent set of publish-ready images and content designed to work together across social, advertising, e-commerce and brand channels.

Every collaboration starts with a conversation.

Let's create your next campaign.

Let's talk about your project →

The discipline of cinema, in service of brands.

GURU Energy Drink — canette et montagne

GURU Energy Drink — canette sur rocher

GURU Energy Drink — pause running

GURU Energy Drink — flatlay outdoor

Independent Creative Proposal · Natural Energy Drink

GURU Energy Drink — Energy, Out There

A campaign that places GURU where its energy feels most natural: outdoors, in motion, and close to the action.

The Challenge

Showcase GURU as an energy drink for active lifestyles without falling into the aggressive, high-performance codes often associated with the category.

The goal was to create something energetic and aspirational while keeping the brand grounded in nature, movement and real outdoor moments.

Creative Direction

The campaign follows the product through a day outdoors, from the pause before the effort to the movement itself.

Direct sunlight, rocky landscapes, saturated blue skies and spontaneous gestures create a visual language that feels physical, immediate and alive. The can remains central throughout, while running gear and outdoor details build a world around the product rather than simply placing it in a landscape.

My Role

Creative Direction · Visual Development · Image Creation · Compositing · Retouching · Post-Production

Rocky — branded bar

Rocky — bar in hand

Rocky — bar on roots

Rocky — bottle stream

Rocky — bottle rocks

Rocky — bottle in hand

Independent Creative Proposal · Natural Skincare

Rocky Mountain Soap — Nature, in Every Detail

A campaign that returns the product to the environment from which its identity is drawn.

The Challenge

Highlight the natural ingredients and handcrafted character of the brand without falling into the familiar visual codes of organic skincare and wellness.

Creative Direction

The soaps are photographed as raw, tactile objects set within damp, mineral landscapes inspired by the Canadian Rockies. Moss, stone, water and filtered light create an immersive world where nature is not simply a backdrop, but an extension of the product itself.

My Role

Creative Direction · Visual Development · Image Creation · Compositing · Retouching

Itsnoon — NOON jar

Itsnoon — spoons

Itsnoon — FOCUS jar

Itsnoon — two jars

Independent Creative Proposal · Functional Supplements

Itsnoon — Focus, by Design

A campaign that translates Itsnoon's promise of focus into a precise, refined and sensory visual world.

The Challenge

Present a functional product in a premium way without relying on the soft, predictable visual language often associated with wellness.

Creative Direction

The gummies are treated as objects of precision, carefully arranged, selected and handled within a controlled world of marble and metal. Hard light, polished reflections and geometric compositions create a visual language inspired by laboratories, professional kitchens and industrial design.

My Role

Creative Direction · Visual Concept · Image Creation · Compositing · Retouching · Post-Production

Café Pista — bike

Café Pista — walking

Café Pista — pocket

Café Pista — ground

Independent Creative Proposal · Specialty Coffee

Café Pista — The City, in Motion

A campaign that presents Café Pista as part of Montréal's everyday creative rhythm.

The Challenge

Move beyond traditional coffee imagery and express what makes the brand distinctive: neighborhood culture, movement, community and the energy of the city.

Creative Direction

The campaign follows coffee through quiet moments of movement and transition: a bicycle commute, a jacket left on a chair, a pause on a bench or a notebook beside a window. Direct morning light, urban textures and naturally observed details create a warm editorial world where coffee becomes part of a larger daily ritual.

My Role

Creative Direction · Visual Development · Image Creation · Compositing · Retouching · Post-Production

Nala Care — packshot

Nala Care — application

Nala Care — dos

Nala Care — mains

Nala Care — coffret domino

Nala Care — gamme

Independent Creative Proposal · Natural Body Care

Nala Care — Made for Real Life

A campaign that brings Nala Care into the intimacy of everyday routines, balancing bold product design with honest, tactile moments of use.

The Challenge

Showcase a natural deodorant in a way that feels contemporary and desirable, without relying on the soft, polished conventions often associated with clean beauty.

Creative Direction

Bold product compositions are paired with close, unfiltered moments of application and everyday care.

Direct flash, natural skin, saturated surfaces and graphic color blocking create an editorial language that feels intimate, confident and distinctly modern.

My Role

Creative Direction · Visual Development · Image Creation · Compositing · Retouching · Post-Production

Bathorium — packshot

Bathorium — dos

Bathorium — robinet et eau

Bathorium — vue de dessus

Independent Creative Proposal · Bath & Body Care

Bathorium — Ritual, Reframed

A campaign that turns Bathorium's bath ritual into a tactile, sensorial experience built around water, skin and materiality.

The Challenge

Express the soothing, restorative nature of the product without relying on the overly soft or spa-like imagery often associated with bath and body care.

Creative Direction

The product is placed within intimate moments of use, surrounded by water, wet skin, marble and raw stone.

Soft natural light, fluid textures and close compositions create a calm but elevated visual language where the ritual feels physical, immediate and immersive.

My Role

Creative Direction · Visual Development · Image Creation · Compositing · Retouching · Post-Production

Om Organics — peau et texture

Om Organics — peau lumineuse

Om Organics — texture au doigt

Om Organics — packshot pierre

Om Organics — mains et pot

Om Organics — nature morte

Independent Creative Proposal · Natural Skincare

Om Organics — Hydration, Made Visible

A campaign built around the tactile qualities of hydration, translating moisture, texture and skin into a clean, sensorial visual language.

The Challenge

Express the effectiveness and natural positioning of the product without relying on the overly soft, botanical codes commonly associated with organic skincare.

The goal was to make hydration feel immediate, physical and desirable.

Creative Direction

The campaign focuses on texture, moisture and contact between skin and product.

Wet surfaces, translucent materials, close-up skin details and direct natural light create a fresh, tactile world where hydration is something you can almost feel. The minimal compositions keep the product at the center while giving the campaign a more editorial and contemporary edge.

My Role

Creative Direction · Visual Development · Image Creation · Compositing · Retouching · Post-Production